Genevieve Benson

Company: Milesbrand

Title: Director of New Business

I have built my career around a singular passion, elevating the places where people live, visit and connect by bringing together creativity and meaningful relationships that stand the test of time.

As Director of Strategic Partnerships at Milesbrand, I lead the identification and cultivation of high impact relationships that fuel both agency growth and client success. In addition to driving new business opportunities, I focus on aligning Milesbrand and our clients with the most forward-thinking partners in the industry, including technology platforms, data driven tools, and strategic collaborators that enhance how communities are branded, marketed, and experienced. My role sits at the intersection of growth strategy, innovation, and relationship leadership, ensuring our clients remain ahead of market shifts while building enduring brand value.

I work closely with leading home builders and master planned community developers across the United States to help define their Brand DNA and translate vision into differentiated, top performing destinations. By pairing Milesbrand’s proven branding process with best-in-class partners and emerging solutions, I help clients navigate complexity, unlock new opportunities, and drive measurable business outcomes.

I have also played a key role in shaping Milesbrand’s go to market and sales strategy, developing an integrated approach that combines inbound and outbound efforts with long term partnership development. This strategy has driven sustained growth in qualified opportunities and positioned the firm as a trusted catalyst for both brand and business transformation.

Beyond Milesbrand, I am deeply engaged in the industry I serve. I am a member of the NHTI Masterplanned Community Council and serve as an Advisory Member of Denver Professional Women in Building. I am also a Pro Builder 40 Under 40 recipient, recognized for leadership, innovation, and impact within the homebuilding and development space.

At my core, I believe the most successful brands and communities are built through clarity of vision, strength of relationships, and the courage to challenge convention. I am energized by bringing the right people, ideas, and partnerships together to create places that resonate, perform, and endure.

 

genevieve benson headshot for probuilders forty under 40

Mentor Skills

  1. Ability to Influence
  2. Sales skills
  3. Building a professional network
  4. Business development skills
  5. Networking skills

This mentor is Available

Mentoring Sponsors

1st Bank
Blue Gypsy Inc logo
Kevin Campbell Films logo

Council Sponsors

Ferguson Appliance Center logos
custom flag co logo
StrucSure logo