Lita Dirks is the CEO & Principal of Lita Dirks & Co., an award-winning interior design and model home merchandising firm renowned for helping home builders, developers, and consultants create inspiring, high-impact spaces that drive sales and elevate brands across the United States.

A nationally recognized leader in model home merchandising, Lita combines her expertise in interior design, retail interior design and marketing to deliver innovative, creative solutions. Her exceptional talent for relating to people, building lasting relationships, and solving complex design challenges has earned her hundreds of accolades. With an innate passion for blending aesthetics and strategy, Lita has transformed countless model homes, clubhouses, amenity spaces, and sales centers into powerful selling tools.

Certifications

• MIRM (Master in Residential Marketing)
• WWYW (Wellness Within Your Walls) certified
• IIDA (International Interior Design Association)
• CAASH (Seniors Housing Marketing Specialist with CAASH designation)

Affiliations

• ULI (Urban Land Institute)
• ULI/LRDC (Lifestyle Residential Development Council)
• NAHB (National Association of Home Builders)
• NAHB/GON (Global Opportunities Network – Current Chairman)
• NAHB/Design Committee
• NAHB/Healthy Homes & Lifestyles Subcommittee
• NAHB/55+ Housing Council
• NAHB/NSMC (National Sales & Marketing Council)
• NAHB/PWB (Professional Women in Building)
• HBA of Denver (Home Builder Association)/PWB Mentee Committee
• WHLG (Women’s Housing Leadership Group)

Lita has served on the IRM Board of Trustees, NAHB 55+ Housing Council Board of Trustees, NSMC Board, and NAHB Design Committee. She has chaired numerous NSMC and IRM committees, including as Chairman of The National Awards.

Awards

• BALA (Best in American Living™ Awards) – Hall of Fame
• “Legend” – Home Builders Association of Metropolitan Denver
• NSMC Bill Molster Award
• NSMC/IRM Presidential Award (two years in a row)